Alexandra Haefele joined 1904labs in January 2020 as Director, Solution Marketing. In this role, she has been at the forefront of implementing strategies which have improved the efficiency of the Marketing team. Alexandra’s remarkable performance led to the recent promotion to Chief Marketing Officer (CMO) of 1904labs.
"1904labs is truly an incredible organization. The culture and team they've built are the best in the business. I feel lucky to be a part of it and tell that story." - Alexandra Haefele
After a challenging 2020, 1904labs is seeing a lot of growth for 2021. Alexandra will be helping to support this growth as we expand into new targets and solution areas. Some of her main focus areas in her new CMO role include strategic messaging, sales enablement, and thought leadership on helping our clients accelerate digital transformation within their organizations.
“Alexandra did an excellent job for us in the past year as our Director of Solution Marketing. I am really happy to promote her to be our CMO. It is a well deserved promotion." - Sean Walsh, 1904labs Managing Director and Co-Founder
Alexandra attended Washington University in St. Louis, studying both English and Psychology. Her first post college job as an IT recruiter helped introduce her to the tech industry. From there, she followed her passion for writing into a career in tech marketing. Prior to joining 1904labs, Alexandra managed marketing at other IT consultancies, specializing in marketing cloud and data solutions.