Sean Walsh, the Co-Founder of 1904labs, explains that everyone deserves to be respected and understood. Understanding does not equal agreement.
I think the, so there is another book, "Getting to Yes Without Giving In" I think is the general title, and it was done by a group called the Conflict Management Institute out of Harvard, and it is really a deep dive into the habit six, synergize.
And it's teaching people that we don't have to do zero-sum negotiation, we can make the pie bigger.
By spending the time on habit five, understanding what you need, and what really is important to you and you doing vice versa with me, and then we can say well maybe we can reframe the problem in a way that we both can get what we need, in a way that we can solve the problem that way, and so deadlines and complicated work and all that kind of stuff, all the time using habit six to synergize with the product managers that we work with, "Okay, I know you need this, because the businesses that you're supporting aren't asking for that, we need time to do this right, can we reframe the problem about how we might approach it and solve the problem maybe differently then either of us came into the discussion thinking?"
And it really helps get to a more durable agreement on what's going to go on going forward.